This package was designed for a client who wanted to introduce themselves to Target, Inc., showing the client’s corporate principles, projects and capabilities, and the services they can provide the retail giant. Designed in bright red, but wittily playing on the idea of being ‘shy’, the package blended confidence with modesty. This package helped the client win their first meeting with Target and the client now provides engineering services to Target throughout the U.S.

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With a hang tab, the package looks like an item for sale

A book is in the package

The book cover

The first page

The first page with a back cover tab showing the client’s office locations

Sample of pages

Sample of pages

Sample of pages

Sample of pages

Detail of the square cut-out on every page

The last page